Fifth & Pacific

Fifth & Pacific Companies, Inc.

An inspiring new brand for an iconic fashion house.

When fashion giant Liz Claiborne changed their name to Fifth and Pacific Companies, it needed a fresh, iconic look for their new corporate identity, one that also captured the essence of its three premium retail brands including Kate Spade New York, Juicy Couture and Lucky Brand.

Out of all the designs submitted, my work was selected to represent the identity and branding of this multinational corporation. The identity is a street sign reflecting the symbolic intersection of the brand’s New York and Southern California fashion houses. The colors grey and teal were chosen as a representation of east coast and west coast influences.